Our tradition teaches that Purim is a time when everything is turned upside down.
We read a story of an orphaned minority who becomes the royal queen; the fate of a people transformed from annihilation to joyous survival. Darkness turns into light on this joyous, truly upside-down day.
What are we to do, then, when the world already seems upside down? We turn it right-side up. Come join our effort to turn the world right-side up, through engaging in the mitzvot of the holiday and celebrating together for a Purim at BJ like no other!