Negev Nectar Products Now Available in U.S.
For those eager to support Israel’s environment and its people, Negev Nectars, a new business launched in October 2009, is bringing gourmet, sustainably produced foods—the kind that rarely make the trip over the Atlantic—to shareholders in the US.
Negev Nectars members will be sent olive oil, jams, chutneys, honey, dried herbs and other unique products in time for Hanukkah, Passover and Rosh Hashanah. “Working with the farmers who are guided by groundbreaking research from Ben Gurion University has been inspiring,” said Marvin Israelow, Negev Nectars founder and long-time supporter of the University’s desert research. “I believe that one day the desert can be instrumental to Israel’s future if approached with an attention to sustainability.”
A Negev Nectars membership is more than just an investment in Israeli farms employing responsible growing practices; it is also an investment in the future of the country and the region. Farmers such as Doron Akiva, the olive grower, and those at the highly regarded organic kibbutz, Neot Smadar, irrigate their fields and orchards with brackish (salty) well water when the plants can handle it, and employ the most up-to-date water saving technology for desert conditions.